AWID Members Gallery - Sharon Geller Metal

An accomplished product designer,
Sharon Geller Metal is known for her ability to express timeless
Jewish tradition in a modern vocabulary.
A strong design identity runs through her work, melding a simplicity
of line, respect for materials and a rejection of the extraneous. Ms.
Metal's design career began in 1972 at the Jewish Museum in New York
City, where she studied at the museum's Tobe Pascher Workshop under
renowned master silversmith Moshe Zabari. After earning a Masters
of Industrial Design degree from Pratt Institute in New York City, Ms.
Metal became
a founding member of the Association of Women Industrial Designers, promoting
the work of some of the most creative and innovative industrial designers
working today. A multi-talented designer, Ms. Metal has written and illuminated
countless ketubot, worked extensively in book jacket design and the fabrication
of theater props for Broadway shows, including "Les Miserables" and "Phantom
of the Opera."
In her design work, Ms. Metal displays a practical
knowledge of Jewish ritual and strives to conform to standards of Jewish
law. Her Hebrew
calligraphy is a signature design element in many of her pieces, from
ketubot to tallit and tefillin bags, challah covers and ritual hand washing
cups.
" As
both a trained industrial designer and an Orthodox Jewish woman, I
have always strived for a synthesis of use
and beauty in both
Judaica
and product design.
The concept of 'hiddur mitzvah' (enhancing of the
performance of a commandment) encourages us to beautify those objects
which we use in observance of
rituals.
When designing
a piece, I first consider what Jewish law requires of the activity
and then analyze it in terms of how it is
actually
used in the contemporary home. My goal is to merge contemporary design
principles
and common sense to create beautiful works of Judaica."

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