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Goddess in the Details

AWID's largest collaborative project to date is presenting the exhibition Goddess in the Details: Product Design by Women. AWID published a 60 page catalogue which includes historical information as well as text and photos on each of the designers. Design professionals, librairies, bookstores and organizations throughout the United States, Canada and Europe have ordered our book.

Goddess in the Details

Goddess in the Details

Did you know that a woman designed Shaquille O'Neal's Shaq Attack shoes? Her name is Judy Ringel Close. You can find out about her and many other women who are actively designing in the industrial design field in the 60 page book titled Goddess in the Details: Product Design by Women.

There are over 50 accompanying photos, biographical information as well as information about each designer's point of view.

Goddess in the Details - Exhibition Hall

You will also find an historical section with information on some of the forerunners of modern design such as Eileen Gray, Suzanne Vanderbilt and the Damsels of Design, who worked for General Motors.

See what women are designing...furniture, medical equipment, airport seating, speedboats, watches, computer equipment, car batteries and more.


To order your own copy print out this order form and mail it to us or you can speed up the transaction by using PayPal (internet money transfer).

Goddess in the Details
Product Design by Women

Goddess in the Details: Product Design by Women©1994 by The Assosciation of Women Industrial Designers